Hi! I’m Sam — an established commercial photographer and director creating bold images for successful campaigns.
How it started...
Photography’s been part of my life as far back as I can remember. My parents were amateur photographers as I was growing up, often turning our bathroom into a darkroom on weekends to print highly embarrassing black-and-white photographs of me and compile them into albums. I got my first camera at seven, built a school darkroom as a teenager, and studied photography at university before moving to London shortly after.
What I do now...
I work out of my East London studio and beyond, collaborating with global brands, creative agencies, design studios, and editorial publications to create images that are colourful, graphic and playful.
My imagery spans food, drink, still life, and people, and is regularly seen in brand advertising, hospitality marketing, packaging, and the lifestyle sector. It is precise and technical—attesting to a deep understanding of light and photographic craft—but it isn't governed by mechanics. Instead, I use that technical foundation to build visual worlds where narrative and humour take priority.
I’ve shot stills and motion campaigns through my production company, Salt Productions, for global brands such as The Body Shop, Bulgari, Hellmann’s, Impossible, and McCain, worked with vital charities like Shelter, and developed long-term relationships with restaurant groups like Bella Italia and Prezzo, helping to shape their evolving visual identities.
How I work...
I’ve always worked holistically with clients. From the initial brief, I aim to understand their core vision and translate that into an effective campaign—whether reflecting an established brand identity or defining a brand-new visual direction.
Many of my projects involve food and prop stylists, hair and makeup artists, and talent. I love the energy of a collaborative set, thrive under pressure, and take pride in seamlessly directing a crew while honoring an art director’s vision. I am equally comfortable operating as a still photographer or directing motion to give a campaign total visual continuity.
Recent Awards….
2026
Bronze Award - Food and Beverage Advertising - PX3 Pris De La Photographie Paris
Honorable Mention - Food and Beverage Advertising - PX3 Pris De La Photographie Paris
Shortlisted - MBP Award for Innovation - World Food Photography Awards
When I’m not taking pictures...
Outside the studio, when I'm not stressing about AI, you can find me on the west coast of Sweden with my family—usually annoying my kids by taking pictures of them. Funny how things come full circle.
Let’s create…
studio@sampeach.com
07947 365424
